A strange management of an old and well-known Family / Farda Motors, a device or an unwanted child

Khodrocar - They tell their customers that they have been with them, but it seems that the newer son of this family not only does not think about "tomorrow" and his positive impact in this industry, but has become a delinquent child to question the rest of the family as well.

In recent years, the automobile industry and in particular imported cars have had several families, or rather several main actors, some of them, including the dear family, have imported Kia and Hyundai cars (Asan Motor and Atlas Khodro companies) and suitable services and The annuities that it has provided to its customers over the years have always been among the best in this field, but with the entry of this family into the field of production and assembly and the establishment of a company that only carries the name of "Farda", it may surprise everyone has been in this industry; Because neither a clear strategy for branding and product development of this company can be seen nor a clear future can be imagined for Farda Motors with this state of service and delivery of cars to customers.

Farda Motors, as the younger brother of Asan Motor and Atlas Khodro, has not only been unable to gain a suitable position among its competitors, but also failed to do well in product selection and service provision (car delivery on time, proper after-sales service, etc.) good luck.

The continuation of this performance and the lack of attitude change in the reform of the affairs of this company evokes several questions in the mind, questions that can be raised from different perspectives and were waiting for the answers of the trustees and senior managers of this group.

First of all, was Farda Motors established only with the purpose of using the rent of the import tariff of detached parts (CKD), which is much lower than the import tariff of fully imported cars (CBU) and with the aim of purifying the rest of the financial and economic activities of the family, and now to Does the activity continue as a mere showcase?

Second, Farda Motor was established in order to escape from the laws and strictures of the Ministry of Security of the last few years regarding the permission to import cars only to companies that have production inside the assembly site and was placed in the corner of family activities so that they can act in economic crises. To import cars and spare parts?

And thirdly, Farda Motors was launched with the aim of manufacturing activities and creating added value for the country, creating employment and creating more value for the activities of the beloved family, but they themselves are not very satisfied with the activities formed in this sub-group and they want to They are changing the procedure in the affairs of their production company.

Of course, other questions can be raised around this issue, which may have a lower percentage and probability than the proposed questions, but what is certain is that the current activity of Farda Motors Company is accompanied by gross deficiencies and mistakes, and the continuation of this procedure can definitely cause confusion. To become the justified face of the dear family, at least in importing high-quality and diverse Korean cars and providing them with appropriate services in the last few years.

Now, it should be seen that those who are obsessed with the performance of their companies, whether in the field of food or in the import and production activities of cars, leave this child alone or a special program to recreate and start this child. have their own

In the next reports, Khodrocar will address the small problems and weaknesses of this company in various fields, using the opinions of the top experts in the automobile industry.