Rolls-Royce Spectre electric car to get production boost
Early orders for the Rolls-Royce Spectre electric coupe have triggered a re-think on production volumes before the first one has rolled off the line.
Khodrocar - Rolls-Royce is poised to boost production of its first electric car, the Spectre coupe, months before the first customer examples roll down the assembly line at its factory at Goodwood in the UK.
The first deliveries of the Spectre are planned for the fourth quarter of this year (October to December 2023), although there is no detail yet on the launch schedule or pricing for Australia.
Even so, Rolls-Royce is already claiming an overflowing order bank for the Spectre.
Respected industry journal Automotive News reports a bullish outlook by the company's CEO, Torsten Müller-Ötvös.
"The order intake for the Spectre is far better at this moment than we would have expected,” Mr Müller-Ötvös told Automotive News.
"We have a couple of months to go [before production starts], but if that trend continues then I’m pretty sure we need to adjust our plans.”
Even so, he did not provide any numbers.
As previously reported by Drive, the Spectre is the first electric car from Rolls-Royce and is effectively a replacement for the two-door Wraith coupe – although its pricing is expected to put it just below the flagship Phantom limousine, which starts from $AU915,400 in Australia before on-road costs – and the inevitable personalising undertaken by wealthy Rolls-Royce buyers.
The three-tonne coupe has rear-hinged doors and a claimed 4.5-second 0-100km/h time, but also has a 700kg battery pack to give a claimed maximum driving range of 520km in ideal conditions.
The Spectre is described by Mr Müller-Ötvös as the new "third pillar” of sales, joining the Cullinan SUV – which was the brand's top seller in 2022 –and Ghost sedan, the most affordable Rolls-Royce in Australia with a starting price of $AU644,650 before on-road costs.
The executive is yet to give any details on Rolls-Royce Spectre demand, beyond claiming the order bank for the car stretches "far” into 2023.
He also reported the business case for the Spectre would provide the "same levels” of profitability as the other models in the Rolls-Royce range, which achieved a sales record of more than 6000 cars in 2022.
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