BMW’s Chinese Partner Green Lights Iranian Auto Part Manufacturers

Khodrocar – Brilliance Automobile Group is considered as one of China’s biggest in production volume and best in quality car brands. The brand has experienced a good welcome in Iran car market since it has characteristics close to its Bavarian joint venture partner, BMW and chosen Pars Khodro, one well known qualitative car maker as its Iranian partner.

Brilliance is now assembling some BMW models and produces VANs in cooperation with Toyota along producing and exporting its own vehicles to Iran, Saudi Arabia, Russia, Egypt and Indonesia.

Brilliance CEO’s senior adviser once mentioned: "Brilliance Automobile Group could act great in Iran from qualitative and product development point of views and is not worried about its level among other Chinese competitors, just focuses on export markets like Iran.”

"Brilliance now has seven other partners in different countries but now Iran, Egypt and Russia are the main target countries for cooperation developments.” Said Yu Yuanhai, Brilliance project manager in Iran referring to their special plans to increase exports.

"Brilliance production number exceeds 80 thousand units a year. Comparing to the other Chinese competitors, the number is extraordinary. Soon the number will reach 100 thousand units figure and there will be new products for this market.” Said Yuanhai as the answer to Khodrocar journalist regarding Brilliance’s plans to expand its presents in the market.

He also mentioned Brilliance’s readiness to establish a joint R&D and auto part producer company in Iran: "We are ready to invest jointly with Iran to establish a R&D and auto part production company with which we can increase our production figure in Iran to 300 thousand units per year.”

"Brilliance could rather attract and satisfy buyers’ attentions to its design and quality since its presents in Iran car market.

Khodrocar Journalist: Reza Hossaeini

Khodrocar Translator: Mostafa Anisi