SAIPA Launches “SAIPA & Media” Initiative to Strengthen Ties Between the Automotive Industry and the Press

Khodrocar - The initiative seeks to deepen journalists’ understanding of automotive production, technology, innovation, and industry challenges while promoting constructive dialogue between the media and industry stakeholders.

According to Reza Hosseini, Director of Communications and International Affairs at SAIPA, the campaign is designed to establish a sustainable, two-way communication bridge between media professionals—particularly those specializing in economic and automotive reporting—and various production and industrial units within the SAIPA Group.

Detailing the program, Hosseini explained that “SAIPA & Media” includes a series of interactive and practical activities, such as specialized workshops covering areas like quality, safety, manufacturing technology, product development, automotive design, and supply chain management. These sessions will bring together engineers, technical managers, and journalists to enable a deeper exchange of knowledge and understanding of vehicle production processes.

He added that the campaign also includes periodic field visits for journalists to SAIPA’s subsidiaries and component manufacturers, allowing members of the media to directly observe the company’s production lines, technological innovations, and ongoing challenges in the sector.

Hosseini emphasized the key role of the media in enhancing transparency and quality across the automotive industry, noting that the #SAIPA_Media campaign represents a creative and forward-looking step in industrial communications. By incorporating analytical and expert perspectives from the press, SAIPA aims to accelerate improvements in production processes and product quality throughout its operations.

He further highlighted that with continued media engagement and support, the campaign can play an important role in accurately reflecting SAIPA’s technical, engineering, manufacturing, after-sales, and supply achievements to the public.

In conclusion, Hosseini stated that SAIPA, through the launch of this campaign, is taking a significant step toward strengthening professional dialogue between industry and media, contributing to the broader goal of transparent communication and accurate storytelling about the progress of Iran’s automotive sector.