MIMS Automobility Moscow, A Chance for Iranian Companies to Expand market

Khodrocar - The 2024 MIMS Automobility Moscow has provided an exceptional opportunity for Iranian companies to enter the high-capacity Russian market and develop the export of their products. Due to the large presence of 1585 companies from 21 countries and the exhibition area of 60 thousand square meters, this event is considered as a big showcase for introducing new products and services to the key players of the Russian automobile industry.

In the following, we will examine the opportunities and benefits of the presence of some prominent Iranian companies in this event from the point of view of the representatives of these companies:

2024 MIMS Automobility Moscow is a platform for the development of the automobile industry

Hasanzadeh, the representative of Balin Tech Company, says about the advantages of the presence of this industrial complex at the 2024 Moscow Motor Show: "Considering that Balin tech has not yet exported its products to Russia, this exhibition is a unique opportunity to directly introduce its high-quality cylinder heads to major Russian car manufacturers. On the other hand, Balin Tech can communicate with the suppliers of parts and raw materials it needs in Russia and expand its distribution network in this country."

Attending the exhibition allows Balin Tech to get to know the products of its competitors and analyze the Russian market in detail.

"By participating in the exhibition, Balin Tech can introduce its brand in the Russian market and increase awareness of high-quality Iranian products." He continued. 

Niknami, the representative of MOKARAR company, also said about the advantages of the presence of this collection at the 2024 Moscow Motor Show:

"Regarding the importance of polyurethane in the automotive industry, Frequent Engineering Materials Company can meet their needs in this field by introducing its products to Russian automakers.”

Frequent engineering materials company can establish joint cooperation with Russian companies active in the field of auto parts production and launch new products to the market. On the other hand, by participating in the exhibition, the company of frequent engineering materials can expand its export market and become one of the main suppliers of polyurethane in Russia.

Akhundian, the marketing and market development manager of this company, explained the advantages of the presence of this collection at the Moscow Motor Show 2024 in the coordination meeting of the collections present in this exhibition.

Akhundian said about this: “Pars Lent Company is recognized as a major player in the auto parts industry with a long history of producing all kinds of brake pads and a wide product portfolio, including the exclusive production of brake pads for locomotives and passenger cars. Last year's successful participation in the Moscow automobile exhibition and the history of exports to different countries show the high capacity of this company to develop the market in Russia.”

“We believe that participating in the exhibition again will help Pars Lent to better recognize and strengthen its brand in the Russian market. On the other hand, we believe that by establishing relationships with Russian car manufacturers, repair shops and importers of parts, we can expand the customer network.” He said. 

“Attending this exhibition event provides an opportunity to introduce new products, especially brake pads for heavy vehicles and trains, to the Russian market. Our investigations indicate that due to the need of the Russian market for high quality brake pads, attending the exhibition can lead to the conclusion of new export contracts. On the other hand, participating in this exhibition provides us and other companies present in this exhibition with the opportunity to study Russian competitors and to know the needs of the market more precisely.” He added. 

As a representative of Fam Steel Company, Voshoghi was present at the coordination meeting of the companies present at the Moscow Automobile Exhibition.

He said about the advantages of attending this exhibition for Fam Steel Company:

"Fam Steel Company is known as one of the well-known actors in Iran's automotive industry with a long experience in the field of designing and manufacturing production and control tools, as well as the production of metal car parts and assemblies. The continuous presence in the Moscow automobile exhibition and the experience of exporting to Russia show the commitment of this company to the development of international markets.”

“The managers of the collection believe that the continuous presence in the Moscow automobile exhibition will make the Fam Steel brand last in the minds of Russian customers and increase the recognition of the company's products and services. By establishing effective relationships with Russian car manufacturers, suppliers and after-sales service companies, the company's customer network will also expand.”

On the other hand, this event provides a suitable opportunity to introduce new products and new technologies used in products to Russian customers, and due to the successful experience of attending this exhibition, the volume of exports and the variety of our export products will also increase.