Returning to the golden age of auto industry/ Is the successful experience of removing price margins repeated in the market?

Khodrocar - At the same time, the Competition Council, with the majority of the votes present, amended the instructions of Resolution 543 for the regulation of the automobile market, contrary to speculations and based on giving a stronger role to the Ministry of Industry as a policymaker and technical regulator of this industry, which caused the loss of automobile manufacturers in the first half of this year to more than It has reached 160 thousand billion tomans, and the main reason for this record loss should be considered to be the price command.

Based on the reforms made in car pricing, from now on the council's supervision regarding the calculation and notification of the calculation will be retrospective, and the Ministry of Industry is obliged to notify the prices calculated by the support organization directly, and if we see a problem in the way of implementation, the council will enter will do.

Mandatory pricing that was imposed on the automobile industry since the past decades has led to harmful effects in this industry, but despite this, the opposition to the removal of this pricing model continued until some officials of the Ministry of Industry pointed out this point. They said that the loss of car manufacturers cannot be attributed to the command pricing, but the management method should be considered as one of the reasons for this.

Statistics show that the loss of car manufacturers in the second half of this year has become more rapid, the main reason for which is the lack of price correction. In this spring, a 40% price correction permit was issued, which partially compensated the losses of car manufacturers, but this process was short-term and could not compensate for the losses of thousands of billions. Therefore, with the beginning of the second half of the year With the depot of semi-finished cars, the loss process of car manufacturers entered a new phase.

This spring, after the price increase, which faced many reactions, the competition council announced that it is ready to leave the car market pricing area, provided that the monopoly of the car market is reduced. But with the continuation of the current trend of production and losses, it seemed that this will not be realized in practice, while this council was forced to shorten its positions due to the government's insistence on increasing prices, which is the hope of car manufacturers that Reduced losses by relying on price corrections.

The Competition Council always emphasizes that it is looking for price realization, and the Ministry of Industry is also looking for a way to abandon mandatory car pricing, and the only way to achieve this is to remove the car from the list of exclusive goods, which is the Ministry of Industry's sole decision in this regard. It is not stuck, so it was expected that the mandated pricing policy would continue, which, from the point of view of car manufacturers, meant the continuation of losses in the car industry.

However, contrary to expectations, the Competition Council announced last week that it has withdrawn from the car pricing process and left this matter to the Ministry of Industry, so from now on, the prices will be announced by the support organization, and if there is a problem, the Council will step in. will do. Therefore, it seems that a serious step has been taken to remove mandatory pricing in the automobile industry, and from now on, the Ministry of Industry should act on the pricing based on the actual cost price based on the references of the automobile manufacturers. With this action, in addition to the realization of the prices, we should see the gap between the factory price and the market and the collection of brokers in the car market. Although this process requires spending a lot of time, and with the current situation of car manufacturers, this will be achieved in the long term, but it can be expected that this will be achieved over time by reducing the losses of car manufacturers and increasing production.

Selling the price of a car at a price of 5% of the market margin is one of the proposals for determining the price of a car, so it is said that this proposal has been approved by the Minister of Industry, although there are many buts and ifs involved, and it is said that the new wave of increase It follows the prices, but at the same time, it should be noted that the experience of pricing by car manufacturers and selling cars based on the marginal price of the market in the 80s and reducing the distance between car prices can be a successful experience in this field. The period in which due to the increase in production and the balance of supply and demand, the car market was not a broker's market and the car had become a consumer product.