Xtrim me brand was officially unveiled in Iran

Khodrocar - Hossein Shariat, member of the board of directors of Modiran Khodro mentioned the 20 years activity of this brand in Iran and said: we are considering to assemble the most luxury car of the market in Modiran Khodro. 

"Chery company has established the Exceed brand which called Xtrim in Iran to sell premium cars with reasonable prices.” Omid Hatefi, sales director of Xtrim said. 

The essence of Xtrim lies in the motto Born For More, and Xtrim does not set any limits to achieve it technologically. Xtrim is trying to push the boundaries of technology and luxury in Iran's automotive industry by producing and supplying luxury products in Iran and to gain its position as the leader of the luxury car market and a leading car manufacturer.

In 2008, in line with globalization, at the same time, in cooperation with the world's most prestigious car manufacturers, Xtrim set up 5 research and development centers around the world, and hired a large number of famous engineers from the world's major car manufacturers, including BMW, Jaguar Land Rover, etc. 

In 2012, the mother company entered into a new phase of international cooperation with a joint venture with Jaguar Land Rover, and considering the advantages of these two companies, the mother company made significant progress in terms of technical knowledge and technology, which led to the establishment of the Extreme brand. .

This brand was first introduced to the automobile world in 2017 at the Frankfurt Motor Show. Where the products of this brand attracted a lot of attention due to the use of luxury interior and exterior design, attractive features and of course advanced technology.

In 2020, the Xtrim brand (Exceed) was launched as a leading luxury car manufacturer and to win the trust of customers and produce quality products from the most prominent international suppliers such as Borg Warner (producer of transfer case system), Bosch (electrical system), Aisin (gearbox manufacturer), Magna (chassis manufacturer) and... were used in such a way that each of these suppliers plays a key role in supplying key parts of Extreme products.

According to this report, this commercial brand will start its activity with the release of two SUVs, Xtrim VX and Xtrim TXL. These two cars were previously exhibited to the public at Isfahan Automobile Exhibition and the test drive ceremony of these cars was also held in Tehran.