VFACTS industry figures released this week show that Medium Car sales fell 10.6 per cent in July alone, and are down 6.3 per cent for the year.
They have 5.5 per cent market share, less than small cars, light cars, and small/medium/large SUVs.
The figures understandably split the segment in two, focusing on mainstream and luxury – led respectively by the fleet-favourite Toyota Camry and Mercedes-Benz C-Class.
Medium cars under $60k
As the end of Australian manufacturing nears, the bargain Toyota Camry remains the powerhouse, with 14,083 sales this year and a massive 57 per cent market share. The deals to be had are ridiculous…
Trailing miles behind are the Mazda 6 (2114), Ford Mondeo (1863), Volkswagen Passat (1541), Subaru Liberty (1344), Skoda Octavia (1002), Hyundai Sonata (641), Hyundai i40 (556), Subaru Levorg (554), Kia Optima (506) and Honda Accord (220).
The sub-$60k part of the market accounts YTD for 24,748 sales in total, compared to 13,413 units at the above-$60k end, which is down slightly less year-on-year.
Medium cars above $60k
This Euro-dominated part of the market is a favourite among novated lease customers and young executives.
As ever, and despite competition from much newer rivals, the Mercedes-Benz C-Class remains dominant (4980 sales, up 31 per cent and owning a coincidental 31 per cent market share).
Eating its dust are the Mercedes-Benz CLA (2059) giving Daimler the old 1-2. Next are the BMW 3 Series (1633), Audi A4 (1399), Lexus IS (1005), Jaguar XE (571), BMW 4 Series Gran Coupe (442), Alfa Romeo Giulia (348 in its first year) and Audi A5 Sportback (332).
Source: caradvice.com