Rather than focus on complicated technological devices controlled through dozens of settings, Biermann says the mission for Genesis is to build a solid, reliable luxury car that will still feel like new when it’s 10 years old.
According to the carmaker, “The flagship models in the BMW portfolio embody a new understanding of luxury – one which brings together an emotionality defined by inspirational aesthetics and the joy of driving with the experience of freedom and self-determined individuality.”
Gesture control might seem cool but unnecessary and its application is pretty limited but if you want your next car to embrace as much of the future as possible, check out these models.
Speaking at the interim conference, Harald Krüger, chairman of the board of management of BMW AG, promised a “very exciting surprise” for the upcoming Frankfurt Motor Show. Apart from the vague statement, no details about the new product (or strategy) were divulged by the Bavarian carmaker.
BMW reported a 7.5 percent increase in second-quarter earnings as sales of its new 5 series helped to offset slowing demand for luxury cars in the U.S.