In case you haven’t heard, Hyundai is preparing a new design language pompously dubbed “Sensuous Sportiness” for future production models and it has been previewed already with the HDC-1 Le Fil Rouge. The drop-dead gorgeous concept made a big splash upon its debut back in March at the 2018 Geneva Motor Show as a swoopy low-slung coupe. Now, on its home turf in South Korea at the Busan Motor Show, Hyundai is unveiling the HDC-2 concept that goes by the name of Grandmaster and takes the shape of a large SUV.
It isn’t uncommon to see manufacturers designing a similar-looking range of cars across model lines, but it’s a move Hyundai ’s head of design is strongly against.
The latest luxury vehicle manufacturer to enter the Australian market will be Hyundai -owned Genesis, which will have its full brand launch alongside two models around April or May this year.
A recent test of a 2016 Hyundai Sonata Hybrid got us thinking about how far the Korean automaker has come over the years. Whereas a Hyundai was once a punchline (as it was for David Mamet in Glengarry Glen Ross), today the car company is producing polished automobiles for families and performance enthusiasts alike.