Kerman Motor Brings After-Sales Services to AI Platform with New Intelligent Customer Support Solutions

Hassan Raeisi, IT Manager of Bam Khodro Services and Trading Company—the official after-sales service arm of Kerman Motor—announced that the company is accelerating its digital transformation strategy through the launch of these new online services.

Raeisi said the initiative is aimed at improving customer experience by providing users with faster, easier, and around-the-clock access to after-sales services and information without the need for in-person visits.

One of the newly introduced services is the company’s official Bale messenger bot, available at @BamkhodroBot, which serves as a direct communication channel between customers and the after-sales network. Through the bot, users can quickly access various services and information without navigating multiple websites or visiting dealerships.

The platform is fully integrated with Bam Khodro’s internal information systems, allowing customers to search for authorized dealerships by province or dealer code while benefiting from integrated navigation features. The database is continuously synchronized with the company’s central systems to ensure customers always receive accurate and up-to-date information.

Customers can also monitor their vehicle’s repair history, track the real-time status of vehicles currently undergoing maintenance at authorized Kerman Motor service centers, and access the details of their latest service invoices. Additional functions include genuine spare parts price inquiries, dealership service rates based on dealer rankings, and comprehensive information about vehicles covered under Kerman Motor’s after-sales programs.

Alongside the Bale service bot, Bam Khodro has also launched an AI-powered chatbot as another key step in its digital transformation roadmap.

According to Raeisi, the chatbot leverages modern artificial intelligence technologies to understand natural language, analyze customer requests, and provide accurate, context-aware responses. The AI assistant is capable of answering a wide range of customer inquiries related to after-sales services, vehicle information, maintenance procedures, warranty coverage, service appointments, and other support topics.

He noted that one of the primary advantages of the AI chatbot is its ability to significantly reduce customer waiting times while providing 24/7 access to support services. Beyond responding to customer questions, the system can also analyze user behavior and identify frequently requested services, enabling the company to continuously improve its service processes.

“Our goal is to transform customer interaction from a simple question-and-answer process into an intelligent, personalized, and two-way digital experience,” Raeisi said.

Explaining the different roles of the two newly launched platforms, Raeisi stated that the Bale bot functions primarily as a direct service portal for accessing specific information and completing after-sales tasks, while the AI chatbot is designed to offer more natural conversations, better understand customer intentions, and deliver smarter responses. Together, the two platforms are expected to create a faster, more accurate, and more efficient customer support ecosystem.

Looking ahead, Raeisi revealed that additional digital capabilities are already under development. Future updates will include online vehicle warranty verification, an official online genuine parts store, and several other customer-focused services that will gradually be integrated into the company’s digital infrastructure.

He concluded by emphasizing that Kerman Motor views digital transformation as more than simply deploying new technologies.

“Our ultimate objective is to utilize advanced technologies to deliver a faster, smarter, and more satisfying customer experience. Digital transformation is not just about introducing new tools; it is a long-term strategy for continuously improving customer engagement and raising the quality of after-sales services.”

Kerman Motor’s official Bale service bot is available at @BamkhodroBot, while the company’s AI chatbot can be accessed through the official Bam Khodro website at bamkhodro.com.